The Bahrain Tourism and Exhibitions Authority (BETA) has launched a promotional roadshow in Shanghai and Guangzhou, China, targeting key sectors such as travel, tourism, aviation, and hospitality. The roadshow is part of BETA's efforts to position Bahrain as a leading tourist destination in both regional and global markets, aligning with the Kingdom's tourism strategy for 2022-2026.

Dr. Naser Qaedi, CEO of BETA, emphasized the roadshow's goal of attracting East Asian tourists, promoting Bahrain's advanced facilities, and fostering partnerships. The initiative has garnered significant interest from Chinese tourism entities, reflecting a positive perception of Bahraini tourism. This presents opportunities for the private sector to create tailored programs and draw new visitors to experience Bahrain's nature, diverse activities, and rich cultural heritage.

Collaborating with the private sector, BETA has developed unique tourism products to boost the economy and increase visitor numbers. With a focus on foreign investment, tourism sector growth, and global visibility, the roadshows in Shanghai and Guangzhou showcased Bahrain's cultural heritage, urban development, luxury hotels, attractions, and archaeological sites.

Bahrain Tourism and Exhibitions Authority hosted events inviting Chinese travel agencies to explore the kingdom's tourism offerings. Local destination management companies and hotels engaged with Chinese counterparts to discuss joint tourism packages and specialized programs, encouraging extended stays in Bahrain.

The roadshows highlighted Bahrain as a distinctive tourist destination, combining cultural richness and urban sophistication. The award-winning Exhibition World Bahrain, recognized as the best new event and conference center for 2023, enhances the kingdom's appeal for Chinese tourists seeking unique experiences.

The agreements signed between travel and tourism offices signify strengthened collaboration between the two countries in the tourism sector.